Metricool vs Hootsuite: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Metricool and Hootsuite.
Quick answer
Metricool rates higher on G2 (4.4/5 vs 4.2/5) and is the stronger pick for most teams. Metricool is the cheaper option, starting at $22/mo versus $99/mo for Hootsuite.
Social media management with built-in ad analytics
Social media management platform for teams
Head-to-head comparison
| Feature | Metricool | Hootsuite |
|---|---|---|
| Starting price | $22/mo ✓ Cheaper | $99/mo |
| Free plan | ✓ Yes | ✗ No |
| Pricing model | paid | paid |
| G2 rating | 4.4/5 ↑ | 4.2/5 |
| Capterra rating | 4.6/5 | 4.4/5 |
| Founded | 2016 | 2008 |
Metricool: pros & cons
- ✓Includes ad analytics (Meta, Google) — unique at this price
- ✓Free plan available
- ✓Good competitor monitoring
- ✓Affordable for agencies
- ✗UI can feel busy
- ✗Less polished than Later or Buffer
- ✗Analytics depth limited on lower plans
- ✗Customer support can be slow
Hootsuite: pros & cons
- ✓Most established platform
- ✓Supports all major networks
- ✓Strong team features
- ✓Extensive integrations
- ✗Very expensive
- ✗UI feels dated
- ✗Free plan removed
- ✗Pricing increased significantly
Choose Metricool if...
- →You're a freelancer or agency managing multiple client brands and want scheduling plus white-label reporting in one affordable tool
- →You run paid ads on Meta or Google and want to see social media and ad performance in the same dashboard
- →You want to monitor competitor social accounts alongside your own posting calendar
Choose Hootsuite if...
- →Your marketing team manages 10+ social accounts across multiple networks and needs all scheduling, monitoring, and reporting in one dashboard
- →You need team-based approval workflows where one person drafts posts and a manager approves before publishing
- →Your brand needs social listening to monitor mentions, competitor activity, and industry keywords across platforms in real time
Our verdict
Metricool scores higher on G2 (4.4/5 vs 4.2/5), suggesting stronger overall user satisfaction. Metricool is the more affordable option. Metricool offers a free plan — a lower-risk way to test before committing. The right pick depends on your team size and workflow.
Metricool vs Hootsuite: frequently asked questions
Is Metricool better than Hootsuite?
Metricool has a higher G2 score (4.4/5 vs 4.2/5). The best tool depends on your specific use case and budget.
Which is cheaper, Metricool or Hootsuite?
Metricool is cheaper, starting at $22/mo.
What is the main difference between Metricool and Hootsuite?
Metricool focuses on social media scheduling, ad performance tracking, competitor analysis. Hootsuite focuses on post scheduling, multi-network management, analytics & reporting. Both serve similar use cases but differ in approach and pricing model.
Can I migrate from Metricool to Hootsuite?
Most teams migrate between Metricool and Hootsuite within a day or two. Export your data from Metricool (typically as CSV or via API), then use Hootsuite's import wizard to bring it across. Check each tool's help centre for a step-by-step migration guide before switching.