Metricool vs Hootsuite: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Metricool and Hootsuite.
Social media management with built-in ad analytics
Social media management platform for teams
Head-to-head comparison
| Feature | Metricool | Hootsuite |
|---|---|---|
| Starting price | $22/mo ✓ Cheaper | $99/mo |
| Free plan | ✓ Yes | ✗ No |
| Pricing model | paid | paid |
| G2 rating | 4.4/5 ↑ | 4.2/5 |
| Capterra rating | 4.6/5 | 4.4/5 |
| Founded | 2016 | 2008 |
Metricool: pros & cons
- ✓Includes ad analytics (Meta, Google) — unique at this price
- ✓Free plan available
- ✓Good competitor monitoring
- ✓Affordable for agencies
- ✗UI can feel busy
- ✗Less polished than Later or Buffer
- ✗Analytics depth limited on lower plans
- ✗Customer support can be slow
Hootsuite: pros & cons
- ✓Most established platform
- ✓Supports all major networks
- ✓Strong team features
- ✓Extensive integrations
- ✗Very expensive
- ✗UI feels dated
- ✗Free plan removed
- ✗Pricing increased significantly
Choose Metricool if...
Metricool is the better choice if you need social media scheduling or ad performance tracking, or want to start for free. It scores 4.4/5 on G2.
Read Metricool review →Choose Hootsuite if...
Hootsuite is the better choice if you prioritise post scheduling or multi-network management. It scores 4.2/5 on G2.
Read Hootsuite review →Our verdict
Metricool edges ahead on user ratings (4.4/5 on G2). Metricool is the cheaper option. The right choice depends on which features matter most to your team — use the comparison table above to decide.
Metricool vs Hootsuite: frequently asked questions
Is Metricool better than Hootsuite?
Metricool has a higher G2 score (4.4/5 vs 4.2/5). The best tool depends on your specific use case and budget.
Which is cheaper, Metricool or Hootsuite?
Metricool is cheaper, starting at $22/mo.
What is the main difference between Metricool and Hootsuite?
Metricool focuses on social media scheduling, ad performance tracking, competitor analysis. Hootsuite focuses on post scheduling, multi-network management, analytics & reporting. Both serve similar use cases but differ in approach and pricing model.