Omnisend
Email and SMS marketing for e-commerce
Quick verdict
Omnisend is built for solo founders and small teams who need solid email marketing capabilities. Users consistently rate it highly against competitors like Klaviyo. You can start for free, which makes it low-risk to test.
Omnisend is an email and SMS marketing platform built specifically for e-commerce stores. It integrates with Shopify, WooCommerce, and BigCommerce to power automated campaigns based on shopping behaviour.
What we like
- Built for e-commerce
- Email + SMS in one platform
- Good Shopify integration
- Generous free plan
Watch out for
- Less powerful for non-e-commerce
- Automation builder can be limiting
- Smaller template library than Mailchimp
Key features
Who should use Omnisend?
If you are a Solo / freelancer...
The free plan covers the basics. You will probably not need to upgrade until you hit the limits of the Free plan.
If you are a 5-person startup...
Start on the free plan and upgrade when collaboration features become essential. Budget around $80/mo for a team of five on the paid plan.
If you are a 50+ person company...
You will likely need the Standard plan or above. At this scale, check the a/b testing and e-commerce integrations capabilities — they matter more as teams grow.
Pricing: the honest take
The free plan is genuinely useful for email campaigns and sms marketing — not just a teaser. You can run real work on it. When you outgrow it, the jump to Standard at $16/mo is reasonable.
See full Omnisend pricing breakdown →Top Omnisend alternatives
Our verdict
Omnisend is a top-rated email marketing tool with 3 pricing plans. The free plan makes it easy to get started with no upfront cost. If the watch-outs above are dealbreakers, see the alternatives below.
Omnisend: frequently asked questions
Is Omnisend free?
Yes — Omnisend offers a free plan. Paid plans start at $16/mo.
How much does Omnisend cost?
Omnisend has 3 plans. There is a free tier. Paid plans start at $16/mo. See full pricing →
What are the best alternatives to Omnisend?
Top alternatives include Klaviyo, Mailchimp. See full comparison →