Omnisend vs Mailchimp: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Omnisend and Mailchimp.
Email and SMS marketing for e-commerce
Email marketing and automation platform
Head-to-head comparison
| Feature | Omnisend | Mailchimp |
|---|---|---|
| Starting price | $16/mo | $13/mo ✓ Cheaper |
| Free plan | ✓ Yes | ✓ Yes |
| Pricing model | freemium | freemium |
| G2 rating | 4.6/5 ↑ | 4.3/5 |
| Capterra rating | 4.7/5 | 4.5/5 |
| Founded | 2014 | 2001 |
Omnisend: pros & cons
- ✓Built for e-commerce
- ✓Email + SMS in one platform
- ✓Good Shopify integration
- ✓Generous free plan
- ✗Less powerful for non-e-commerce
- ✗Automation builder can be limiting
- ✗Smaller template library than Mailchimp
Mailchimp: pros & cons
- ✓Easy to use
- ✓Generous free plan
- ✓Good template library
- ✓Strong e-commerce integrations
- ✗Pricing jumps steeply
- ✗Automations less powerful than competitors
- ✗Contact-based pricing gets expensive
Choose Omnisend if...
- →You run a Shopify, WooCommerce, or BigCommerce store and want email and SMS automations that trigger on shopping behaviour like abandoned cart or post-purchase
- →You want email and SMS marketing in one platform without paying separately for two tools
- →Your e-commerce store is growing and you need audience segmentation based on purchase history, browse behaviour, and order value
Choose Mailchimp if...
- →You're a small business or startup sending newsletters and promotional emails to under 5,000 contacts
- →You run a Shopify or WooCommerce store and want basic abandoned cart and welcome automations without complex setup
- →Your team is non-technical and needs a drag-and-drop email builder with a large template library
Our verdict
Omnisend scores higher on G2 (4.6/5 vs 4.3/5), suggesting stronger overall user satisfaction. Mailchimp is the more affordable option. The right pick depends on your team size and workflow.
Omnisend vs Mailchimp: frequently asked questions
Is Omnisend better than Mailchimp?
Omnisend has a higher G2 score (4.6/5 vs 4.3/5). The best tool depends on your specific use case and budget.
Which is cheaper, Omnisend or Mailchimp?
Mailchimp is cheaper, starting at $13/mo.
What is the main difference between Omnisend and Mailchimp?
Omnisend focuses on email campaigns, sms marketing, push notifications. Mailchimp focuses on email campaigns, automations, landing pages. Both serve similar use cases but differ in approach and pricing model.
Can I migrate from Omnisend to Mailchimp?
Most teams migrate between Omnisend and Mailchimp within a day or two. Export your data from Omnisend (typically as CSV or via API), then use Mailchimp's import wizard to bring it across. Check each tool's help centre for a step-by-step migration guide before switching.