Best Omnisend Alternatives (2026)
Omnisend is email and sms marketing for e-commerce, starting at $16/mo. Here are the best alternatives — whether you need something cheaper, simpler, or with different features.
Why people switch from Omnisend
- →Less powerful for non-e-commerce
- →Automation builder can be limiting
- →Smaller template library than Mailchimp
Marketing automation platform built for e-commerce
Klaviyo
Marketing automation platform built for e-commerce
Klaviyo is a powerful email and SMS marketing platform purpose-built for e-commerce brands. Known for its deep Shopify integration, advanced segmentation, and revenue-focused analytics.
Mailchimp
Email marketing and automation platform
Mailchimp is one of the most widely used email marketing platforms, offering email campaigns, automations, landing pages, and basic CRM functionality. Popular with small businesses and e-commerce brands.
ActiveCampaign
Email marketing and CRM automation platform
ActiveCampaign combines email marketing, marketing automation, and CRM in one platform. Known for its powerful automation builder, it's popular with small to mid-size businesses that want to nurture leads through complex multi-step workflows.
Brevo
Email, SMS, and CRM platform for growing businesses
Brevo (formerly Sendinblue) is an all-in-one marketing platform offering email, SMS, WhatsApp, live chat, and CRM. Known for its email-volume-based pricing (rather than contact-based), making it cost-effective for large lists.
Omnisend vs alternatives: quick comparison
| Tool | Starting price | Free plan | Pricing model | G2 score |
|---|---|---|---|---|
| Omnisend (current) | $16 | ✓ | freemium | 4.6/5 |
| Klaviyo | $20 | ✓ | freemium | 4.6/5 |
| Mailchimp | $13 | ✓ | freemium | 4.3/5 |
| ActiveCampaign | $15 | ✗ | paid | 4.5/5 |
| Brevo | $9 | ✓ | freemium | 4.5/5 |
How to switch from Omnisend
- 1. Export your data first
Before cancelling, export everything from Omnisend — contacts, projects, records, or reports. Most tools offer a CSV export under Settings → Data Export. Download and store it as a backup even if you don't need it immediately.
- 2. Trial the alternative with a real project
Klaviyo and Mailchimp both offer free plans — sign up and run a live project in parallel before committing. Most paid alternatives also offer 14–30 day trials.
- 3. Import and run both tools briefly
Use the import wizard in your chosen alternative to bring across your exported data. Run both tools in parallel for 2–4 weeks so your team can adapt without losing continuity. Most migrations take less than a day for small teams.
- 4. Cancel before the next billing cycle
Cancel Omnisend before renewal to avoid being charged for another month or year. Check whether you're on a monthly or annual plan — annual plans often have no mid-cycle refunds. Keep your final data export on file.
Our verdict
If you are switching from Omnisend, Klaviyo is our top pick — marketing automation platform built for e-commerce, with a G2 score of 4.6/5. For a free option, Klaviyo is worth considering. Use the comparison links above to do a side-by-side before committing.
Omnisend alternatives: frequently asked questions
What is the best alternative to Omnisend?
Klaviyo is our top-ranked alternative. It starts at $20/mo with a free plan and scores 4.6/5 on G2.
Is there a free alternative to Omnisend?
Yes — Klaviyo, Mailchimp, Brevo all offer free plans.
What is the cheapest alternative to Omnisend?
Brevo offers the lowest entry point with a free plan. Paid plans start at $9/mo.
Not sure which tool to pick?
See a detailed breakdown of Omnisend pricing before you decide.
See Omnisend pricing →