Best Omnisend Alternatives (2026)
Omnisend is email and sms marketing for e-commerce, starting at $16/mo. Here are the best alternatives — whether you need something cheaper, simpler, or with different features.
Why people switch from Omnisend
- →Less powerful for non-e-commerce
- →Automation builder can be limiting
- →Smaller template library than Mailchimp
Klaviyo
Marketing automation platform built for e-commerce
Klaviyo is a powerful email and SMS marketing platform purpose-built for e-commerce brands. Known for its deep Shopify integration, advanced segmentation, and revenue-focused analytics.
Mailchimp
Email marketing and automation platform
Mailchimp is one of the most widely used email marketing platforms, offering email campaigns, automations, landing pages, and basic CRM functionality. Popular with small businesses and e-commerce brands.
ActiveCampaign
Email marketing and CRM automation platform
ActiveCampaign combines email marketing, marketing automation, and CRM in one platform. Known for its powerful automation builder, it's popular with small to mid-size businesses that want to nurture leads through complex multi-step workflows.
Brevo
Email, SMS, and CRM platform for growing businesses
Brevo (formerly Sendinblue) is an all-in-one marketing platform offering email, SMS, WhatsApp, live chat, and CRM. Known for its email-volume-based pricing (rather than contact-based), making it cost-effective for large lists.
Omnisend vs alternatives: quick comparison
| Tool | Starting price | Free plan | Pricing model | G2 score |
|---|---|---|---|---|
| Omnisend (current) | $16 | ✓ | freemium | 4.6/5 |
| Klaviyo | $20 | ✓ | freemium | 4.6/5 |
| Mailchimp | $13 | ✓ | freemium | 4.3/5 |
| ActiveCampaign | $15 | ✗ | paid | 4.5/5 |
| Brevo | $9 | ✓ | freemium | 4.5/5 |
Not sure which tool to pick?
See a detailed breakdown of Omnisend pricing before you decide.
See Omnisend pricing →