Omnisend vs Klaviyo: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Omnisend and Klaviyo.
Omnisend
Email and SMS marketing for e-commerce
From $16/mo
Free plan available
Klaviyo
Marketing automation platform built for e-commerce
From $20/mo
Free plan available
Head-to-head comparison
| Feature | Omnisend | Klaviyo |
|---|---|---|
| Starting price | $16/mo ✓ Cheaper | $20/mo |
| Free plan | ✓ Yes | ✓ Yes |
| Pricing model | freemium | freemium |
| G2 rating | 4.6/5 | 4.6/5 |
| Capterra rating | 4.7/5 | 4.6/5 |
| Founded | 2014 | 2012 |
Omnisend: pros & cons
Pros
- ✓Built for e-commerce
- ✓Email + SMS in one platform
- ✓Good Shopify integration
- ✓Generous free plan
Cons
- ✗Less powerful for non-e-commerce
- ✗Automation builder can be limiting
- ✗Smaller template library than Mailchimp
Klaviyo: pros & cons
Pros
- ✓Best-in-class e-commerce features
- ✓Deep Shopify integration
- ✓Powerful segmentation
- ✓Revenue attribution
Cons
- ✗Expensive at scale
- ✗Overkill for non-e-commerce
- ✗Learning curve for automations