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Salesforce

The world's #1 CRM platform

$25
Starting price
4.3/5
G2 rating
4
Pricing plans
1999
Founded

Quick verdict

Salesforce is built for growing teams and mid-market companies who need solid crm capabilities. It holds its own against competitors like HubSpot. There is no free plan, so you need to be fairly sure it fits before committing.

Salesforce is the leading enterprise CRM platform, offering a comprehensive suite of tools for sales, service, marketing, and analytics. Known for its deep customisation, extensive AppExchange marketplace, and powerful automation.

What we like

  • Most powerful CRM available
  • Massive ecosystem
  • Highly customisable
  • Scales to enterprise

Watch out for

  • Very expensive
  • Steep learning curve
  • Requires dedicated admin
  • Implementation costs are high

Key features

Lead managementOpportunity trackingWorkflow automationAppExchange marketplaceAI insightsCustom objectsAdvanced reporting

Who should use Salesforce?

If you are a Solo / freelancer...

At $25/mo, it is a real investment for a solo operator. Consider a free alternative first, then switch when you outgrow it.

If you are a 5-person startup...

For a team of five, expect to pay roughly $125/mo on the Starter Suite plan. That is reasonable for a startup budget.

If you are a 50+ person company...

You will likely need the Enterprise plan or above. At this scale, check the custom objects and advanced reporting capabilities — they matter more as teams grow.

Pricing: the honest take

Starting at $25/mo with no free tier, Salesforce is positioned for buyers who already know they need this category of tool. The Starter Suite plan is mid-range for the crm market.

See full Salesforce pricing breakdown →
See Salesforce pricing → See alternatives →

Top Salesforce alternatives

HubSpot All-in-one CRM, marketing, and sales platform
Free Compare →
Pipedrive Sales CRM built by salespeople, for salespeople
$14 Compare →
Zoho CRM Affordable CRM with deep customisation for growing businesses
Free Compare →
See all Salesforce alternatives →

Our verdict

Salesforce is a well-regarded crm tool with 4 pricing plans. Starting at $25/mo, it is priced for growing teams. If the watch-outs above are dealbreakers, see the alternatives below.

Salesforce: frequently asked questions

Is Salesforce free?

No — Salesforce does not have a free plan. Pricing starts at $25/mo.

How much does Salesforce cost?

Salesforce has 4 plans. Paid plans start at $25/mo. See full pricing →

What are the best alternatives to Salesforce?

Top alternatives include HubSpot, Pipedrive, Zoho CRM. See full comparison →