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Best Salesforce Alternatives (2026)

Salesforce is the world's #1 crm platform, starting at $25/mo. Here are the best alternatives — whether you need something cheaper, simpler, or with different features.

Why people switch from Salesforce

  • Very expensive
  • Steep learning curve
  • Requires dedicated admin
  • Implementation costs are high
#1 Alternative

HubSpot

All-in-one CRM, marketing, and sales platform

Starting at
Free
Paid from $15

HubSpot is a cloud-based CRM platform that helps businesses grow by aligning sales, marketing, and customer service teams. It offers a free CRM with optional paid hubs for Marketing, Sales, Service, and Operations.

✓ Generous free plan✓ All-in-one platform✓ Easy to use
#2 Alternative

Pipedrive

Sales CRM built by salespeople, for salespeople

Starting at
$14

Pipedrive is a sales-focused CRM designed to give sales teams clear visibility over their pipeline. Known for its intuitive drag-and-drop interface, activity-based selling methodology, and strong automation features.

✓ Very intuitive UI✓ Affordable entry price✓ Strong mobile app
#3 Alternative

Zoho CRM

Affordable CRM with deep customisation for growing businesses

Starting at
Free
Paid from $14

Zoho CRM is a feature-rich, budget-friendly CRM platform that rivals Salesforce at a fraction of the cost. Part of the broader Zoho suite, it offers deep customisation, AI-powered insights, and tight integration with 40+ Zoho apps.

✓ Excellent value for money✓ Highly customisable✓ Strong automation
#4 Alternative

Close

CRM built for inside sales teams that call and email

Starting at
$49

Close is a sales CRM designed specifically for inside sales teams who rely on phone and email outreach. It has built-in calling, SMS, email sequences, and power dialler — no integrations required.

✓ Best built-in calling of any CRM✓ No integrations needed for outreach✓ Clean UI

Salesforce vs alternatives: quick comparison

Tool Starting price Free plan Pricing model G2 score
Salesforce (current) $25 paid 4.3/5
HubSpot $15 freemium 4.4/5
Pipedrive $14 paid 4.3/5
Zoho CRM $14 freemium 4.1/5
Close $49 paid 4.7/5

Not sure which tool to pick?

See a detailed breakdown of Salesforce pricing before you decide.

See Salesforce pricing →