Semrush vs Moz Pro: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Semrush and Moz Pro.
Semrush
All-in-one SEO, PPC, and content marketing platform
From $139.95/mo
No free plan
Moz Pro
SEO software for keyword research and link building
From $99/mo
No free plan
Head-to-head comparison
| Feature | Semrush | Moz Pro |
|---|---|---|
| Starting price | $139.95/mo | $99/mo ✓ Cheaper |
| Free plan | ✗ No | ✗ No |
| Pricing model | paid | paid |
| G2 rating | 4.5/5 ↑ | 4.4/5 |
| Capterra rating | 4.7/5 | 4.5/5 |
| Founded | 2008 | 2004 |
Semrush: pros & cons
Pros
- ✓Broadest feature set of any SEO tool
- ✓Excellent PPC and ad intelligence
- ✓Good content marketing tools
- ✓Large keyword database
Cons
- ✗Expensive
- ✗Can be overwhelming
- ✗Some data less accurate than Ahrefs for backlinks
Moz Pro: pros & cons
Pros
- ✓Invented Domain Authority metric
- ✓Clean, beginner-friendly UI
- ✓Good keyword research tools
- ✓Free MozBar extension
Cons
- ✗Less data than Ahrefs or Semrush
- ✗Expensive for what you get
- ✗Link database smaller than competitors