Semrush vs Moz Pro: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Semrush and Moz Pro.
All-in-one SEO, PPC, and content marketing platform
SEO software for keyword research and link building
Head-to-head comparison
| Feature | Semrush | Moz Pro |
|---|---|---|
| Starting price | $139.95/mo | $99/mo ✓ Cheaper |
| Free plan | ✗ No | ✗ No |
| Pricing model | paid | paid |
| G2 rating | 4.5/5 ↑ | 4.4/5 |
| Capterra rating | 4.7/5 | 4.5/5 |
| Founded | 2008 | 2004 |
Semrush: pros & cons
- ✓Broadest feature set of any SEO tool
- ✓Excellent PPC and ad intelligence
- ✓Good content marketing tools
- ✓Large keyword database
- ✗Expensive
- ✗Can be overwhelming
- ✗Some data less accurate than Ahrefs for backlinks
Moz Pro: pros & cons
- ✓Invented Domain Authority metric
- ✓Clean, beginner-friendly UI
- ✓Good keyword research tools
- ✓Free MozBar extension
- ✗Less data than Ahrefs or Semrush
- ✗Expensive for what you get
- ✗Link database smaller than competitors
Choose Semrush if...
- →You run PPC campaigns alongside SEO and need competitor ad intelligence, CPC data, and keyword overlap in one platform
- →Your agency needs to manage 15+ client projects with rank tracking, site audits, and white-label reporting all in one subscription
- →You want to research competitors' organic and paid strategies — including their ad copy, landing pages, and display spend
Choose Moz Pro if...
- →Your team or clients rely on Domain Authority as a benchmark metric for tracking link-building progress over time
- →You want a beginner-friendly SEO platform where the learning curve is lower than Ahrefs or Semrush
- →You do on-page SEO and want page-level grading with specific recommendations from the On-Page Grader
Our verdict
Semrush and Moz Pro are closely matched on user ratings. Moz Pro is the more affordable option. The right pick depends on your team size and workflow.
Semrush vs Moz Pro: frequently asked questions
Is Semrush better than Moz Pro?
Semrush has a higher G2 score (4.5/5 vs 4.4/5). The best tool depends on your specific use case and budget.
Which is cheaper, Semrush or Moz Pro?
Moz Pro is cheaper, starting at $99/mo.
What is the main difference between Semrush and Moz Pro?
Semrush focuses on keyword research, site audit, backlink analysis. Moz Pro focuses on keyword explorer, rank tracker, site audit. Both serve similar use cases but differ in approach and pricing model.
Can I migrate from Semrush to Moz Pro?
Most teams migrate between Semrush and Moz Pro within a day or two. Export your data from Semrush (typically as CSV or via API), then use Moz Pro's import wizard to bring it across. Check each tool's help centre for a step-by-step migration guide before switching.