Close vs Zoho CRM: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Close and Zoho CRM.
Close
CRM built for inside sales teams that call and email
From $49/mo
No free plan
Zoho CRM
Affordable CRM with deep customisation for growing businesses
From $14/mo
Free plan available
Head-to-head comparison
| Feature | Close | Zoho CRM |
|---|---|---|
| Starting price | $49/mo | $14/mo ✓ Cheaper |
| Free plan | ✗ No | ✓ Yes |
| Pricing model | paid | freemium |
| G2 rating | 4.7/5 ↑ | 4.1/5 |
| Capterra rating | 4.7/5 | 4.3/5 |
| Founded | 2013 | 2005 |
Close: pros & cons
Pros
- ✓Best built-in calling of any CRM
- ✓No integrations needed for outreach
- ✓Clean UI
- ✓Fast onboarding
Cons
- ✗Expensive per seat
- ✗No free plan
- ✗Less suited for non-sales-heavy teams
- ✗Limited marketing features
Zoho CRM: pros & cons
Pros
- ✓Excellent value for money
- ✓Highly customisable
- ✓Strong automation
- ✓Good Zoho ecosystem integration
Cons
- ✗UI feels dated
- ✗Customer support can be slow
- ✗Learning curve for advanced features
- ✗Some features buried in menus