Close vs HubSpot: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Close and HubSpot.
CRM built for inside sales teams that call and email
All-in-one CRM, marketing, and sales platform
Head-to-head comparison
| Feature | Close | HubSpot |
|---|---|---|
| Starting price | $49/mo | $15/mo ✓ Cheaper |
| Free plan | ✗ No | ✓ Yes |
| Pricing model | paid | freemium |
| G2 rating | 4.7/5 ↑ | 4.4/5 |
| Capterra rating | 4.7/5 | 4.5/5 |
| Founded | 2013 | 2006 |
Close: pros & cons
- ✓Best built-in calling of any CRM
- ✓No integrations needed for outreach
- ✓Clean UI
- ✓Fast onboarding
- ✗Expensive per seat
- ✗No free plan
- ✗Less suited for non-sales-heavy teams
- ✗Limited marketing features
HubSpot: pros & cons
- ✓Generous free plan
- ✓All-in-one platform
- ✓Easy to use
- ✓Strong integrations
- ✗Gets expensive fast
- ✗Contact-based pricing adds up
- ✗Some features gated behind expensive tiers
Choose Close if...
- →Your inside sales team makes high call volumes daily and needs a built-in dialler with call recordings — no Aircall integration required
- →You want email sequences, SMS, and VoIP calling managed from a single CRM without bolting tools together
- →Your reps use Smart Views to filter leads by last contacted date, deal stage, or custom criteria and need instant pipeline visibility
Choose HubSpot if...
- →You want to start free and scale into paid CRM, marketing, or sales hubs later
- →Your team is non-technical and needs fast onboarding with minimal configuration
- →You need sales, marketing, and support data visible in a single platform
Our verdict
Close scores higher on G2 (4.7/5 vs 4.4/5), suggesting stronger overall user satisfaction. HubSpot is the more affordable option. HubSpot offers a free plan — a lower-risk way to test before committing. The right pick depends on your team size and workflow.
Close vs HubSpot: frequently asked questions
Is Close better than HubSpot?
Close has a higher G2 score (4.7/5 vs 4.4/5). The best tool depends on your specific use case and budget.
Which is cheaper, Close or HubSpot?
HubSpot is cheaper, starting at $15/mo.
What is the main difference between Close and HubSpot?
Close focuses on built-in voip calling, power dialler, email sequences. HubSpot focuses on crm, email marketing, landing pages. Both serve similar use cases but differ in approach and pricing model.
Can I migrate from Close to HubSpot?
Most teams migrate between Close and HubSpot within a day or two. Export your data from Close (typically as CSV or via API), then use HubSpot's import wizard to bring it across. Check each tool's help centre for a step-by-step migration guide before switching.