Close vs HubSpot: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Close and HubSpot.
Close
CRM built for inside sales teams that call and email
From $49/mo
No free plan
HubSpot
All-in-one CRM, marketing, and sales platform
From $15/mo
Free plan available
Head-to-head comparison
| Feature | Close | HubSpot |
|---|---|---|
| Starting price | $49/mo | $15/mo ✓ Cheaper |
| Free plan | ✗ No | ✓ Yes |
| Pricing model | paid | freemium |
| G2 rating | 4.7/5 ↑ | 4.4/5 |
| Capterra rating | 4.7/5 | 4.5/5 |
| Founded | 2013 | 2006 |
Close: pros & cons
Pros
- ✓Best built-in calling of any CRM
- ✓No integrations needed for outreach
- ✓Clean UI
- ✓Fast onboarding
Cons
- ✗Expensive per seat
- ✗No free plan
- ✗Less suited for non-sales-heavy teams
- ✗Limited marketing features
HubSpot: pros & cons
Pros
- ✓Generous free plan
- ✓All-in-one platform
- ✓Easy to use
- ✓Strong integrations
Cons
- ✗Gets expensive fast
- ✗Contact-based pricing adds up
- ✗Some features gated behind expensive tiers