Metricool vs Sendible: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Metricool and Sendible.
Social media management with built-in ad analytics
Social media management platform built for agencies
Head-to-head comparison
| Feature | Metricool | Sendible |
|---|---|---|
| Starting price | $22/mo ✓ Cheaper | $29/mo |
| Free plan | ✓ Yes | ✗ No |
| Pricing model | paid | paid |
| G2 rating | 4.4/5 | 4.5/5 ↑ |
| Capterra rating | 4.6/5 | 4.6/5 |
| Founded | 2016 | 2008 |
Metricool: pros & cons
- ✓Includes ad analytics (Meta, Google) — unique at this price
- ✓Free plan available
- ✓Good competitor monitoring
- ✓Affordable for agencies
- ✗UI can feel busy
- ✗Less polished than Later or Buffer
- ✗Analytics depth limited on lower plans
- ✗Customer support can be slow
Sendible: pros & cons
- ✓Best white-label options for agencies
- ✓Strong approval workflow tools
- ✓Supports many platforms including Google My Business
- ✓Good client management features
- ✗UI feels dated compared to newer tools
- ✗Analytics less advanced than Sprout Social
- ✗Per-user pricing adds up for large teams
Choose Metricool if...
Metricool is the better choice if you need social media scheduling or ad performance tracking, or want to start for free. It scores 4.4/5 on G2.
Read Metricool review →Choose Sendible if...
Sendible is the better choice if you prioritise multi-client management or content scheduling. It scores 4.5/5 on G2.
Read Sendible review →Our verdict
Sendible edges ahead on user ratings (4.5/5 on G2). Metricool is the cheaper option. The right choice depends on which features matter most to your team — use the comparison table above to decide.
Metricool vs Sendible: frequently asked questions
Is Metricool better than Sendible?
Sendible has a higher G2 score (4.5/5 vs 4.4/5). The best tool depends on your specific use case and budget.
Which is cheaper, Metricool or Sendible?
Metricool is cheaper, starting at $22/mo.
What is the main difference between Metricool and Sendible?
Metricool focuses on social media scheduling, ad performance tracking, competitor analysis. Sendible focuses on multi-client management, content scheduling, approval workflows. Both serve similar use cases but differ in approach and pricing model.