Metricool vs Sendible: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Metricool and Sendible.
Social media management with built-in ad analytics
Social media management platform built for agencies
Head-to-head comparison
| Feature | Metricool | Sendible |
|---|---|---|
| Starting price | $22/mo ✓ Cheaper | $29/mo |
| Free plan | ✓ Yes | ✗ No |
| Pricing model | paid | paid |
| G2 rating | 4.4/5 | 4.5/5 ↑ |
| Capterra rating | 4.6/5 | 4.6/5 |
| Founded | 2016 | 2008 |
Metricool: pros & cons
- ✓Includes ad analytics (Meta, Google) — unique at this price
- ✓Free plan available
- ✓Good competitor monitoring
- ✓Affordable for agencies
- ✗UI can feel busy
- ✗Less polished than Later or Buffer
- ✗Analytics depth limited on lower plans
- ✗Customer support can be slow
Sendible: pros & cons
- ✓Best white-label options for agencies
- ✓Strong approval workflow tools
- ✓Supports many platforms including Google My Business
- ✓Good client management features
- ✗UI feels dated compared to newer tools
- ✗Analytics less advanced than Sprout Social
- ✗Per-user pricing adds up for large teams
Choose Metricool if...
- →You're a freelancer or agency managing multiple client brands and want scheduling plus white-label reporting in one affordable tool
- →You run paid ads on Meta or Google and want to see social media and ad performance in the same dashboard
- →You want to monitor competitor social accounts alongside your own posting calendar
Choose Sendible if...
- →You run a social media agency and need white-label reports and client dashboards without them seeing your tooling
- →Your team requires approval workflows where clients sign off on content before it goes live across their profiles
- →You're managing social accounts for 10+ clients and need separate workspaces, profiles, and logins per client
Our verdict
Metricool and Sendible are closely matched on user ratings. Metricool is the more affordable option. Metricool offers a free plan — a lower-risk way to test before committing. The right pick depends on your team size and workflow.
Metricool vs Sendible: frequently asked questions
Is Metricool better than Sendible?
Sendible has a higher G2 score (4.5/5 vs 4.4/5). The best tool depends on your specific use case and budget.
Which is cheaper, Metricool or Sendible?
Metricool is cheaper, starting at $22/mo.
What is the main difference between Metricool and Sendible?
Metricool focuses on social media scheduling, ad performance tracking, competitor analysis. Sendible focuses on multi-client management, content scheduling, approval workflows. Both serve similar use cases but differ in approach and pricing model.
Can I migrate from Metricool to Sendible?
Most teams migrate between Metricool and Sendible within a day or two. Export your data from Metricool (typically as CSV or via API), then use Sendible's import wizard to bring it across. Check each tool's help centre for a step-by-step migration guide before switching.