Moz Pro vs Serpstat: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Moz Pro and Serpstat.
SEO software for keyword research and link building
All-in-one SEO platform at a fraction of Semrush's price
Head-to-head comparison
| Feature | Moz Pro | Serpstat |
|---|---|---|
| Starting price | $99/mo | $50/mo ✓ Cheaper |
| Free plan | ✗ No | ✓ Yes |
| Pricing model | paid | paid |
| G2 rating | 4.4/5 ↑ | 4.3/5 |
| Capterra rating | 4.5/5 | 4.6/5 |
| Founded | 2004 | 2013 |
Moz Pro: pros & cons
- ✓Invented Domain Authority metric
- ✓Clean, beginner-friendly UI
- ✓Good keyword research tools
- ✓Free MozBar extension
- ✗Less data than Ahrefs or Semrush
- ✗Expensive for what you get
- ✗Link database smaller than competitors
Serpstat: pros & cons
- ✓Very affordable compared to Semrush and Ahrefs
- ✓Large keyword database
- ✓Good batch analysis tools
- ✓Free plan available
- ✗Data accuracy not always as strong as top-tier tools
- ✗Interface can feel cluttered
- ✗Customer support response times vary
Choose Moz Pro if...
- →Your team or clients rely on Domain Authority as a benchmark metric for tracking link-building progress over time
- →You want a beginner-friendly SEO platform where the learning curve is lower than Ahrefs or Semrush
- →You do on-page SEO and want page-level grading with specific recommendations from the On-Page Grader
Choose Serpstat if...
- →You're a freelancer or small agency that needs full-stack SEO data — keyword research, rank tracking, site audit — without a Semrush-sized budget
- →You run batch keyword or domain analyses regularly and need high query limits at a low per-month cost
- →Your clients are spread across 230+ countries and you need broad geographic keyword data outside the US and UK
Our verdict
Moz Pro and Serpstat are closely matched on user ratings. Serpstat is the more affordable option. Serpstat offers a free plan — a lower-risk way to test before committing. The right pick depends on your team size and workflow.
Moz Pro vs Serpstat: frequently asked questions
Is Moz Pro better than Serpstat?
Moz Pro has a higher G2 score (4.4/5 vs 4.3/5). The best tool depends on your specific use case and budget.
Which is cheaper, Moz Pro or Serpstat?
Serpstat is cheaper, starting at $50/mo.
What is the main difference between Moz Pro and Serpstat?
Moz Pro focuses on keyword explorer, rank tracker, site audit. Serpstat focuses on keyword research, backlink analysis, site audit. Both serve similar use cases but differ in approach and pricing model.
Can I migrate from Moz Pro to Serpstat?
Most teams migrate between Moz Pro and Serpstat within a day or two. Export your data from Moz Pro (typically as CSV or via API), then use Serpstat's import wizard to bring it across. Check each tool's help centre for a step-by-step migration guide before switching.