Sendible vs Metricool: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Sendible and Metricool.
Social media management platform built for agencies
Social media management with built-in ad analytics
Head-to-head comparison
| Feature | Sendible | Metricool |
|---|---|---|
| Starting price | $29/mo | $22/mo ✓ Cheaper |
| Free plan | ✗ No | ✓ Yes |
| Pricing model | paid | paid |
| G2 rating | 4.5/5 ↑ | 4.4/5 |
| Capterra rating | 4.6/5 | 4.6/5 |
| Founded | 2008 | 2016 |
Sendible: pros & cons
- ✓Best white-label options for agencies
- ✓Strong approval workflow tools
- ✓Supports many platforms including Google My Business
- ✓Good client management features
- ✗UI feels dated compared to newer tools
- ✗Analytics less advanced than Sprout Social
- ✗Per-user pricing adds up for large teams
Metricool: pros & cons
- ✓Includes ad analytics (Meta, Google) — unique at this price
- ✓Free plan available
- ✓Good competitor monitoring
- ✓Affordable for agencies
- ✗UI can feel busy
- ✗Less polished than Later or Buffer
- ✗Analytics depth limited on lower plans
- ✗Customer support can be slow
Choose Sendible if...
- →You run a social media agency and need white-label reports and client dashboards without them seeing your tooling
- →Your team requires approval workflows where clients sign off on content before it goes live across their profiles
- →You're managing social accounts for 10+ clients and need separate workspaces, profiles, and logins per client
Choose Metricool if...
- →You're a freelancer or agency managing multiple client brands and want scheduling plus white-label reporting in one affordable tool
- →You run paid ads on Meta or Google and want to see social media and ad performance in the same dashboard
- →You want to monitor competitor social accounts alongside your own posting calendar
Our verdict
Sendible and Metricool are closely matched on user ratings. Metricool is the more affordable option. Metricool offers a free plan — a lower-risk way to test before committing. The right pick depends on your team size and workflow.
Sendible vs Metricool: frequently asked questions
Is Sendible better than Metricool?
Sendible has a higher G2 score (4.5/5 vs 4.4/5). The best tool depends on your specific use case and budget.
Which is cheaper, Sendible or Metricool?
Metricool is cheaper, starting at $22/mo.
What is the main difference between Sendible and Metricool?
Sendible focuses on multi-client management, content scheduling, approval workflows. Metricool focuses on social media scheduling, ad performance tracking, competitor analysis. Both serve similar use cases but differ in approach and pricing model.
Can I migrate from Sendible to Metricool?
Most teams migrate between Sendible and Metricool within a day or two. Export your data from Sendible (typically as CSV or via API), then use Metricool's import wizard to bring it across. Check each tool's help centre for a step-by-step migration guide before switching.