Sendible vs Metricool: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Sendible and Metricool.
Social media management platform built for agencies
Social media management with built-in ad analytics
Head-to-head comparison
| Feature | Sendible | Metricool |
|---|---|---|
| Starting price | $29/mo | $22/mo ✓ Cheaper |
| Free plan | ✗ No | ✓ Yes |
| Pricing model | paid | paid |
| G2 rating | 4.5/5 ↑ | 4.4/5 |
| Capterra rating | 4.6/5 | 4.6/5 |
| Founded | 2008 | 2016 |
Sendible: pros & cons
- ✓Best white-label options for agencies
- ✓Strong approval workflow tools
- ✓Supports many platforms including Google My Business
- ✓Good client management features
- ✗UI feels dated compared to newer tools
- ✗Analytics less advanced than Sprout Social
- ✗Per-user pricing adds up for large teams
Metricool: pros & cons
- ✓Includes ad analytics (Meta, Google) — unique at this price
- ✓Free plan available
- ✓Good competitor monitoring
- ✓Affordable for agencies
- ✗UI can feel busy
- ✗Less polished than Later or Buffer
- ✗Analytics depth limited on lower plans
- ✗Customer support can be slow
Choose Sendible if...
Sendible is the better choice if you need multi-client management or content scheduling. It scores 4.5/5 on G2.
Read Sendible review →Choose Metricool if...
Metricool is the better choice if you prioritise social media scheduling or ad performance tracking, or need a free plan. It scores 4.4/5 on G2.
Read Metricool review →Our verdict
Sendible edges ahead on user ratings (4.5/5 on G2). Metricool is the cheaper option. The right choice depends on which features matter most to your team — use the comparison table above to decide.
Sendible vs Metricool: frequently asked questions
Is Sendible better than Metricool?
Sendible has a higher G2 score (4.5/5 vs 4.4/5). The best tool depends on your specific use case and budget.
Which is cheaper, Sendible or Metricool?
Metricool is cheaper, starting at $22/mo.
What is the main difference between Sendible and Metricool?
Sendible focuses on multi-client management, content scheduling, approval workflows. Metricool focuses on social media scheduling, ad performance tracking, competitor analysis. Both serve similar use cases but differ in approach and pricing model.