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HubSpot

All-in-one CRM, marketing, and sales platform

Free
Starting price
4.4/5
G2 rating
4
Pricing plans
2006
Founded

Quick verdict

HubSpot is built for solo founders and small teams who need solid crm capabilities. It holds its own against competitors like Salesforce. You can start for free, which makes it low-risk to test.

HubSpot is a cloud-based CRM platform that helps businesses grow by aligning sales, marketing, and customer service teams. It offers a free CRM with optional paid hubs for Marketing, Sales, Service, and Operations.

What we like

  • Generous free plan
  • All-in-one platform
  • Easy to use
  • Strong integrations

Watch out for

  • Gets expensive fast
  • Contact-based pricing adds up
  • Some features gated behind expensive tiers

Key features

CRMEmail marketingLanding pagesLive chatSales automationReporting dashboardMeeting scheduling

Who should use HubSpot?

If you are a Solo / freelancer...

The free plan covers the basics. You will probably not need to upgrade until you hit the limits of the Free plan.

If you are a 5-person startup...

Start on the free plan and upgrade when collaboration features become essential. Budget around $75/mo for a team of five on the paid plan.

If you are a 50+ person company...

You will likely need the Professional plan or above. At this scale, check the reporting dashboard and meeting scheduling capabilities — they matter more as teams grow.

Pricing: the honest take

The free plan is genuinely useful for crm and email marketing — not just a teaser. You can run real work on it. When you outgrow it, the jump to Starter at $15/mo is reasonable.

See full HubSpot pricing breakdown →
See HubSpot pricing → See alternatives →

Top HubSpot alternatives

Salesforce The world's #1 CRM platform
$25 Compare →
Pipedrive Sales CRM built by salespeople, for salespeople
$14 Compare →
Zoho CRM Affordable CRM with deep customisation for growing businesses
Free Compare →
See all HubSpot alternatives →

Our verdict

HubSpot is a well-regarded crm tool with 4 pricing plans. The free plan makes it easy to get started with no upfront cost. If the watch-outs above are dealbreakers, see the alternatives below.

HubSpot: frequently asked questions

Is HubSpot free?

Yes — HubSpot offers a free plan. Paid plans start at $15/mo.

How much does HubSpot cost?

HubSpot has 4 plans. There is a free tier. Paid plans start at $15/mo. See full pricing →

What are the best alternatives to HubSpot?

Top alternatives include Salesforce, Pipedrive, Zoho CRM. See full comparison →