HubSpot vs Zoho CRM: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between HubSpot and Zoho CRM.
HubSpot
All-in-one CRM, marketing, and sales platform
From $15/mo
Free plan available
Zoho CRM
Affordable CRM with deep customisation for growing businesses
From $14/mo
Free plan available
Head-to-head comparison
| Feature | HubSpot | Zoho CRM |
|---|---|---|
| Starting price | $15/mo | $14/mo ✓ Cheaper |
| Free plan | ✓ Yes | ✓ Yes |
| Pricing model | freemium | freemium |
| G2 rating | 4.4/5 ↑ | 4.1/5 |
| Capterra rating | 4.5/5 | 4.3/5 |
| Founded | 2006 | 2005 |
HubSpot: pros & cons
Pros
- ✓Generous free plan
- ✓All-in-one platform
- ✓Easy to use
- ✓Strong integrations
Cons
- ✗Gets expensive fast
- ✗Contact-based pricing adds up
- ✗Some features gated behind expensive tiers
Zoho CRM: pros & cons
Pros
- ✓Excellent value for money
- ✓Highly customisable
- ✓Strong automation
- ✓Good Zoho ecosystem integration
Cons
- ✗UI feels dated
- ✗Customer support can be slow
- ✗Learning curve for advanced features
- ✗Some features buried in menus