Best HubSpot Alternatives (2026)

HubSpot is all-in-one crm, marketing, and sales platform, starting at $15/mo. Here are the best alternatives — whether you need something cheaper, simpler, or with different features.

Why people switch from HubSpot

→Gets expensive fast
→Contact-based pricing adds up
→Some features gated behind expensive tiers

#1 Alternative

Salesforce

The world's #1 CRM platform

Starting at

$25

Salesforce is the leading enterprise CRM platform, offering a comprehensive suite of tools for sales, service, marketing, and analytics. Known for its deep customisation, extensive AppExchange marketplace, and powerful automation.

✓ Most powerful CRM available✓ Massive ecosystem✓ Highly customisable

HubSpot vs Salesforce → See Salesforce pricing →

#2 Alternative

Pipedrive

Sales CRM built by salespeople, for salespeople

Starting at

$14

Pipedrive is a sales-focused CRM designed to give sales teams clear visibility over their pipeline. Known for its intuitive drag-and-drop interface, activity-based selling methodology, and strong automation features.

✓ Very intuitive UI✓ Affordable entry price✓ Strong mobile app

HubSpot vs Pipedrive → See Pipedrive pricing →

#3 Alternative

Zoho CRM

Affordable CRM with deep customisation for growing businesses

Starting at

Free

Paid from $14

Zoho CRM is a feature-rich, budget-friendly CRM platform that rivals Salesforce at a fraction of the cost. Part of the broader Zoho suite, it offers deep customisation, AI-powered insights, and tight integration with 40+ Zoho apps.

✓ Excellent value for money✓ Highly customisable✓ Strong automation

HubSpot vs Zoho CRM → See Zoho CRM pricing →

#4 Alternative

Close

CRM built for inside sales teams that call and email

Starting at

$49

Close is a sales CRM designed specifically for inside sales teams who rely on phone and email outreach. It has built-in calling, SMS, email sequences, and power dialler — no integrations required.

✓ Best built-in calling of any CRM✓ No integrations needed for outreach✓ Clean UI

HubSpot vs Close → See Close pricing →

#5 Alternative

ActiveCampaign

Email marketing and CRM automation platform

Starting at

$15

ActiveCampaign combines email marketing, marketing automation, and CRM in one platform. Known for its powerful automation builder, it's popular with small to mid-size businesses that want to nurture leads through complex multi-step workflows.

✓ Best-in-class automation builder✓ Powerful conditional logic✓ Good deliverability

HubSpot vs ActiveCampaign → See ActiveCampaign pricing →

HubSpot vs alternatives: quick comparison

Tool	Starting price	Free plan	Pricing model	G2 score
HubSpot (current)	$15	✓	freemium	4.4/5
Salesforce	$25	✗	paid	4.3/5
Pipedrive	$14	✗	paid	4.3/5
Zoho CRM	$14	✓	freemium	4.1/5
Close	$49	✗	paid	4.7/5
ActiveCampaign	$15	✗	paid	4.5/5

Not sure which tool to pick?

See a detailed breakdown of HubSpot pricing before you decide.

See HubSpot pricing →