Best HubSpot Alternatives (2026)
HubSpot is all-in-one crm, marketing, and sales platform, starting at $15/mo. Here are the best alternatives — whether you need something cheaper, simpler, or with different features.
Why people switch from HubSpot
- →Gets expensive fast
- →Contact-based pricing adds up
- →Some features gated behind expensive tiers
The world's #1 CRM platform
Salesforce
The world's #1 CRM platform
Salesforce is the leading enterprise CRM platform, offering a comprehensive suite of tools for sales, service, marketing, and analytics. Known for its deep customisation, extensive AppExchange marketplace, and powerful automation.
Pipedrive
Sales CRM built by salespeople, for salespeople
Pipedrive is a sales-focused CRM designed to give sales teams clear visibility over their pipeline. Known for its intuitive drag-and-drop interface, activity-based selling methodology, and strong automation features.
Zoho CRM
Affordable CRM with deep customisation for growing businesses
Zoho CRM is a feature-rich, budget-friendly CRM platform that rivals Salesforce at a fraction of the cost. Part of the broader Zoho suite, it offers deep customisation, AI-powered insights, and tight integration with 40+ Zoho apps.
Close
CRM built for inside sales teams that call and email
Close is a sales CRM designed specifically for inside sales teams who rely on phone and email outreach. It has built-in calling, SMS, email sequences, and power dialler — no integrations required.
ActiveCampaign
Email marketing and CRM automation platform
ActiveCampaign combines email marketing, marketing automation, and CRM in one platform. Known for its powerful automation builder, it's popular with small to mid-size businesses that want to nurture leads through complex multi-step workflows.
HubSpot vs alternatives: quick comparison
| Tool | Starting price | Free plan | Pricing model | G2 score |
|---|---|---|---|---|
| HubSpot (current) | $15 | ✓ | freemium | 4.4/5 |
| Salesforce | $25 | ✗ | paid | 4.3/5 |
| Pipedrive | $14 | ✗ | paid | 4.3/5 |
| Zoho CRM | $14 | ✓ | freemium | 4.1/5 |
| Close | $49 | ✗ | paid | 4.7/5 |
| ActiveCampaign | $15 | ✗ | paid | 4.5/5 |
How to switch from HubSpot
- 1. Export your data first
Before cancelling, export everything from HubSpot — contacts, projects, records, or reports. Most tools offer a CSV export under Settings → Data Export. Download and store it as a backup even if you don't need it immediately.
- 2. Trial the alternative with a real project
Zoho CRM offers free plans — sign up and run a live project in parallel before committing. Most paid alternatives also offer 14–30 day trials.
- 3. Import and run both tools briefly
Use the import wizard in your chosen alternative to bring across your exported data. Run both tools in parallel for 2–4 weeks so your team can adapt without losing continuity. Most migrations take less than a day for small teams.
- 4. Cancel before the next billing cycle
Cancel HubSpot before renewal to avoid being charged for another month or year. Check whether you're on a monthly or annual plan — annual plans often have no mid-cycle refunds. Keep your final data export on file.
Our verdict
If you are switching from HubSpot, Salesforce is our top pick — the world's #1 crm platform, with a G2 score of 4.3/5. For a free option, Zoho CRM is worth considering. Use the comparison links above to do a side-by-side before committing.
HubSpot alternatives: frequently asked questions
What is the best alternative to HubSpot?
Salesforce is our top-ranked alternative. It starts at $25/mo and scores 4.3/5 on G2.
Is there a free alternative to HubSpot?
Yes — Zoho CRM all offer free plans.
What is the cheapest alternative to HubSpot?
Pipedrive is among the most affordable at $14/mo.
Not sure which tool to pick?
See a detailed breakdown of HubSpot pricing before you decide.
See HubSpot pricing →