HubSpot vs Salesforce: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between HubSpot and Salesforce.
HubSpot
All-in-one CRM, marketing, and sales platform
From $15/mo
Free plan available
Salesforce
The world's #1 CRM platform
From $25/mo
No free plan
Head-to-head comparison
| Feature | HubSpot | Salesforce |
|---|---|---|
| Starting price | $15/mo ✓ Cheaper | $25/mo |
| Free plan | ✓ Yes | ✗ No |
| Pricing model | freemium | paid |
| G2 rating | 4.4/5 ↑ | 4.3/5 |
| Capterra rating | 4.5/5 | 4.4/5 |
| Founded | 2006 | 1999 |
HubSpot: pros & cons
Pros
- ✓Generous free plan
- ✓All-in-one platform
- ✓Easy to use
- ✓Strong integrations
Cons
- ✗Gets expensive fast
- ✗Contact-based pricing adds up
- ✗Some features gated behind expensive tiers
Salesforce: pros & cons
Pros
- ✓Most powerful CRM available
- ✓Massive ecosystem
- ✓Highly customisable
- ✓Scales to enterprise
Cons
- ✗Very expensive
- ✗Steep learning curve
- ✗Requires dedicated admin
- ✗Implementation costs are high