Best Ahrefs Alternatives (2026)

Ahrefs is seo toolset for backlink analysis and keyword research, starting at $129/mo. Here are the best alternatives — whether you need something cheaper, simpler, or with different features.

Why people switch from Ahrefs

→Expensive — no trial
→Steep learning curve
→Some features need higher plans

#1 Alternative

Semrush

All-in-one SEO, PPC, and content marketing platform

Starting at

$139.95

Semrush is a comprehensive digital marketing platform covering SEO, PPC, social media, and content marketing. Known for its keyword research database, advertising intelligence, and competitive analysis tools — popular with agencies and in-house marketers.

✓ Broadest feature set of any SEO tool✓ Excellent PPC and ad intelligence✓ Good content marketing tools

Ahrefs vs Semrush → See Semrush pricing →

#2 Alternative

Moz Pro

SEO software for keyword research and link building

Starting at

$99

Moz Pro is an SEO platform offering keyword research, rank tracking, site audits, and link analysis. Known for inventing Domain Authority (DA), Moz is a trusted name in SEO — particularly popular with agencies and in-house SEO teams.

✓ Invented Domain Authority metric✓ Clean, beginner-friendly UI✓ Good keyword research tools

Ahrefs vs Moz Pro → See Moz Pro pricing →

Ahrefs vs alternatives: quick comparison

Tool	Starting price	Free plan	Pricing model	G2 score
Ahrefs (current)	$129	✗	paid	4.6/5
Semrush	$139.95	✗	paid	4.5/5
Moz Pro	$99	✗	paid	4.4/5

Not sure which tool to pick?

See a detailed breakdown of Ahrefs pricing before you decide.

See Ahrefs pricing →