Best Ahrefs Alternatives (2026)
Ahrefs is seo toolset for backlink analysis and keyword research, starting at $129/mo. Here are the best alternatives — whether you need something cheaper, simpler, or with different features.
Why people switch from Ahrefs
- →Expensive — no trial
- →Steep learning curve
- →Some features need higher plans
All-in-one SEO, PPC, and content marketing platform
Semrush
All-in-one SEO, PPC, and content marketing platform
Semrush is a comprehensive digital marketing platform covering SEO, PPC, social media, and content marketing. Known for its keyword research database, advertising intelligence, and competitive analysis tools — popular with agencies and in-house marketers.
Moz Pro
SEO software for keyword research and link building
Moz Pro is an SEO platform offering keyword research, rank tracking, site audits, and link analysis. Known for inventing Domain Authority (DA), Moz is a trusted name in SEO — particularly popular with agencies and in-house SEO teams.
Serpstat
All-in-one SEO platform at a fraction of Semrush's price
Serpstat is an all-in-one SEO and PPC platform offering keyword research, backlink analysis, site audits, rank tracking, and competitor analysis. It covers 230+ countries and provides a large keyword database at a significantly lower price point than Semrush or Ahrefs, making it popular with freelancers and growing agencies.
Ahrefs vs alternatives: quick comparison
How to switch from Ahrefs
- 1. Export your data first
Before cancelling, export everything from Ahrefs — contacts, projects, records, or reports. Most tools offer a CSV export under Settings → Data Export. Download and store it as a backup even if you don't need it immediately.
- 2. Trial the alternative with a real project
Serpstat offers free plans — sign up and run a live project in parallel before committing. Most paid alternatives also offer 14–30 day trials.
- 3. Import and run both tools briefly
Use the import wizard in your chosen alternative to bring across your exported data. Run both tools in parallel for 2–4 weeks so your team can adapt without losing continuity. Most migrations take less than a day for small teams.
- 4. Cancel before the next billing cycle
Cancel Ahrefs before renewal to avoid being charged for another month or year. Check whether you're on a monthly or annual plan — annual plans often have no mid-cycle refunds. Keep your final data export on file.
Our verdict
If you are switching from Ahrefs, Semrush is our top pick — all-in-one seo, ppc, and content marketing platform, with a G2 score of 4.5/5. For a free option, Serpstat is worth considering. Use the comparison links above to do a side-by-side before committing.
Ahrefs alternatives: frequently asked questions
What is the best alternative to Ahrefs?
Semrush is our top-ranked alternative. It starts at $139.95/mo and scores 4.5/5 on G2.
Is there a free alternative to Ahrefs?
Yes — Serpstat all offer free plans.
What is the cheapest alternative to Ahrefs?
Serpstat offers the lowest entry point with a free plan. Paid plans start at $50/mo.
Not sure which tool to pick?
See a detailed breakdown of Ahrefs pricing before you decide.
See Ahrefs pricing →