Ahrefs vs Moz Pro: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Ahrefs and Moz Pro.
Ahrefs
SEO toolset for backlink analysis and keyword research
From $129/mo
No free plan
Moz Pro
SEO software for keyword research and link building
From $99/mo
No free plan
Head-to-head comparison
| Feature | Ahrefs | Moz Pro |
|---|---|---|
| Starting price | $129/mo | $99/mo ✓ Cheaper |
| Free plan | ✗ No | ✗ No |
| Pricing model | paid | paid |
| G2 rating | 4.6/5 ↑ | 4.4/5 |
| Capterra rating | 4.7/5 | 4.5/5 |
| Founded | 2011 | 2004 |
Ahrefs: pros & cons
Pros
- ✓Best backlink database
- ✓Accurate keyword difficulty scores
- ✓Excellent content gap analysis
- ✓Regular data updates
Cons
- ✗Expensive — no trial
- ✗Steep learning curve
- ✗Some features need higher plans
Moz Pro: pros & cons
Pros
- ✓Invented Domain Authority metric
- ✓Clean, beginner-friendly UI
- ✓Good keyword research tools
- ✓Free MozBar extension
Cons
- ✗Less data than Ahrefs or Semrush
- ✗Expensive for what you get
- ✗Link database smaller than competitors