Ahrefs vs Moz Pro: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Ahrefs and Moz Pro.
SEO toolset for backlink analysis and keyword research
SEO software for keyword research and link building
Head-to-head comparison
| Feature | Ahrefs | Moz Pro |
|---|---|---|
| Starting price | $129/mo | $99/mo ✓ Cheaper |
| Free plan | ✗ No | ✗ No |
| Pricing model | paid | paid |
| G2 rating | 4.6/5 ↑ | 4.4/5 |
| Capterra rating | 4.7/5 | 4.5/5 |
| Founded | 2011 | 2004 |
Ahrefs: pros & cons
- ✓Best backlink database
- ✓Accurate keyword difficulty scores
- ✓Excellent content gap analysis
- ✓Regular data updates
- ✗Expensive — no trial
- ✗Steep learning curve
- ✗Some features need higher plans
Moz Pro: pros & cons
- ✓Invented Domain Authority metric
- ✓Clean, beginner-friendly UI
- ✓Good keyword research tools
- ✓Free MozBar extension
- ✗Less data than Ahrefs or Semrush
- ✗Expensive for what you get
- ✗Link database smaller than competitors
Choose Ahrefs if...
- →You're doing serious link building and need the most accurate backlink database available
- →Your team runs content gap analysis to find what competitor pages rank for that yours don't
- →You manage SEO for multiple client sites and need project-level rank tracking and audits
Choose Moz Pro if...
- →Your team or clients rely on Domain Authority as a benchmark metric for tracking link-building progress over time
- →You want a beginner-friendly SEO platform where the learning curve is lower than Ahrefs or Semrush
- →You do on-page SEO and want page-level grading with specific recommendations from the On-Page Grader
Our verdict
Ahrefs and Moz Pro are closely matched on user ratings. Moz Pro is the more affordable option. The right pick depends on your team size and workflow.
Ahrefs vs Moz Pro: frequently asked questions
Is Ahrefs better than Moz Pro?
Ahrefs has a higher G2 score (4.6/5 vs 4.4/5). The best tool depends on your specific use case and budget.
Which is cheaper, Ahrefs or Moz Pro?
Moz Pro is cheaper, starting at $99/mo.
What is the main difference between Ahrefs and Moz Pro?
Ahrefs focuses on backlink analysis, keyword explorer, site audit. Moz Pro focuses on keyword explorer, rank tracker, site audit. Both serve similar use cases but differ in approach and pricing model.
Can I migrate from Ahrefs to Moz Pro?
Most teams migrate between Ahrefs and Moz Pro within a day or two. Export your data from Ahrefs (typically as CSV or via API), then use Moz Pro's import wizard to bring it across. Check each tool's help centre for a step-by-step migration guide before switching.