Brevo vs Omnisend: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Brevo and Omnisend.
Email, SMS, and CRM platform for growing businesses
Email and SMS marketing for e-commerce
Head-to-head comparison
| Feature | Brevo | Omnisend |
|---|---|---|
| Starting price | $9/mo ✓ Cheaper | $16/mo |
| Free plan | ✓ Yes | ✓ Yes |
| Pricing model | freemium | freemium |
| G2 rating | 4.5/5 | 4.6/5 ↑ |
| Capterra rating | 4.5/5 | 4.7/5 |
| Founded | 2012 | 2014 |
Brevo: pros & cons
- ✓Pricing based on emails sent, not contacts
- ✓All-in-one platform
- ✓Good free tier
- ✓Transactional email included
- ✗Automation less powerful than ActiveCampaign
- ✗Template editor can be clunky
- ✗Deliverability varies
Omnisend: pros & cons
- ✓Built for e-commerce
- ✓Email + SMS in one platform
- ✓Good Shopify integration
- ✓Generous free plan
- ✗Less powerful for non-e-commerce
- ✗Automation builder can be limiting
- ✗Smaller template library than Mailchimp
Choose Brevo if...
- →You have a large contact list and are paying too much on Mailchimp — Brevo charges per email sent, not per contact stored
- →Your marketing mix includes email, SMS, and WhatsApp and you want all three managed in one platform
- →You need transactional emails (order confirmations, password resets) bundled with your marketing emails under one account
Choose Omnisend if...
- →You run a Shopify, WooCommerce, or BigCommerce store and want email and SMS automations that trigger on shopping behaviour like abandoned cart or post-purchase
- →You want email and SMS marketing in one platform without paying separately for two tools
- →Your e-commerce store is growing and you need audience segmentation based on purchase history, browse behaviour, and order value
Our verdict
Brevo and Omnisend are closely matched on user ratings. Brevo is the more affordable option. The right pick depends on your team size and workflow.
Brevo vs Omnisend: frequently asked questions
Is Brevo better than Omnisend?
Omnisend has a higher G2 score (4.6/5 vs 4.5/5). The best tool depends on your specific use case and budget.
Which is cheaper, Brevo or Omnisend?
Brevo is cheaper, starting at $9/mo.
What is the main difference between Brevo and Omnisend?
Brevo focuses on email marketing, sms & whatsapp, marketing automation. Omnisend focuses on email campaigns, sms marketing, push notifications. Both serve similar use cases but differ in approach and pricing model.
Can I migrate from Brevo to Omnisend?
Most teams migrate between Brevo and Omnisend within a day or two. Export your data from Brevo (typically as CSV or via API), then use Omnisend's import wizard to bring it across. Check each tool's help centre for a step-by-step migration guide before switching.