Freshdesk vs HubSpot: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Freshdesk and HubSpot.
Freshdesk
Customer support software that's easy and affordable
From $15/mo
Free plan available
HubSpot
All-in-one CRM, marketing, and sales platform
From $15/mo
Free plan available
Head-to-head comparison
| Feature | Freshdesk | HubSpot |
|---|---|---|
| Starting price | $15/mo | $15/mo |
| Free plan | ✓ Yes | ✓ Yes |
| Pricing model | freemium | freemium |
| G2 rating | 4.4/5 | 4.4/5 |
| Capterra rating | 4.5/5 | 4.5/5 |
| Founded | 2010 | 2006 |
Freshdesk: pros & cons
Pros
- ✓Generous free plan
- ✓Easy to set up
- ✓Good automation
- ✓Affordable entry point
Cons
- ✗AI features limited on lower tiers
- ✗Reporting less powerful than Zendesk
- ✗Occasional UI bugs
HubSpot: pros & cons
Pros
- ✓Generous free plan
- ✓All-in-one platform
- ✓Easy to use
- ✓Strong integrations
Cons
- ✗Gets expensive fast
- ✗Contact-based pricing adds up
- ✗Some features gated behind expensive tiers