HubSpot vs Close: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between HubSpot and Close.
HubSpot
All-in-one CRM, marketing, and sales platform
From $15/mo
Free plan available
Close
CRM built for inside sales teams that call and email
From $49/mo
No free plan
Head-to-head comparison
| Feature | HubSpot | Close |
|---|---|---|
| Starting price | $15/mo ✓ Cheaper | $49/mo |
| Free plan | ✓ Yes | ✗ No |
| Pricing model | freemium | paid |
| G2 rating | 4.4/5 | 4.7/5 ↑ |
| Capterra rating | 4.5/5 | 4.7/5 |
| Founded | 2006 | 2013 |
HubSpot: pros & cons
Pros
- ✓Generous free plan
- ✓All-in-one platform
- ✓Easy to use
- ✓Strong integrations
Cons
- ✗Gets expensive fast
- ✗Contact-based pricing adds up
- ✗Some features gated behind expensive tiers
Close: pros & cons
Pros
- ✓Best built-in calling of any CRM
- ✓No integrations needed for outreach
- ✓Clean UI
- ✓Fast onboarding
Cons
- ✗Expensive per seat
- ✗No free plan
- ✗Less suited for non-sales-heavy teams
- ✗Limited marketing features