HubSpot vs Close: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between HubSpot and Close.
All-in-one CRM, marketing, and sales platform
CRM built for inside sales teams that call and email
Head-to-head comparison
| Feature | HubSpot | Close |
|---|---|---|
| Starting price | $15/mo ✓ Cheaper | $49/mo |
| Free plan | ✓ Yes | ✗ No |
| Pricing model | freemium | paid |
| G2 rating | 4.4/5 | 4.7/5 ↑ |
| Capterra rating | 4.5/5 | 4.7/5 |
| Founded | 2006 | 2013 |
HubSpot: pros & cons
- ✓Generous free plan
- ✓All-in-one platform
- ✓Easy to use
- ✓Strong integrations
- ✗Gets expensive fast
- ✗Contact-based pricing adds up
- ✗Some features gated behind expensive tiers
Close: pros & cons
- ✓Best built-in calling of any CRM
- ✓No integrations needed for outreach
- ✓Clean UI
- ✓Fast onboarding
- ✗Expensive per seat
- ✗No free plan
- ✗Less suited for non-sales-heavy teams
- ✗Limited marketing features
Choose HubSpot if...
- →You want to start free and scale into paid CRM, marketing, or sales hubs later
- →Your team is non-technical and needs fast onboarding with minimal configuration
- →You need sales, marketing, and support data visible in a single platform
Choose Close if...
- →Your inside sales team makes high call volumes daily and needs a built-in dialler with call recordings — no Aircall integration required
- →You want email sequences, SMS, and VoIP calling managed from a single CRM without bolting tools together
- →Your reps use Smart Views to filter leads by last contacted date, deal stage, or custom criteria and need instant pipeline visibility
Our verdict
Close scores higher on G2 (4.7/5 vs 4.4/5), suggesting stronger overall user satisfaction. HubSpot is the more affordable option. HubSpot offers a free plan — a lower-risk way to test before committing. The right pick depends on your team size and workflow.
HubSpot vs Close: frequently asked questions
Is HubSpot better than Close?
Close has a higher G2 score (4.7/5 vs 4.4/5). The best tool depends on your specific use case and budget.
Which is cheaper, HubSpot or Close?
HubSpot is cheaper, starting at $15/mo.
What is the main difference between HubSpot and Close?
HubSpot focuses on crm, email marketing, landing pages. Close focuses on built-in voip calling, power dialler, email sequences. Both serve similar use cases but differ in approach and pricing model.
Can I migrate from HubSpot to Close?
Most teams migrate between HubSpot and Close within a day or two. Export your data from HubSpot (typically as CSV or via API), then use Close's import wizard to bring it across. Check each tool's help centre for a step-by-step migration guide before switching.