Klaviyo vs Mailchimp: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Klaviyo and Mailchimp.
Klaviyo
Marketing automation platform built for e-commerce
From $20/mo
Free plan available
Mailchimp
Email marketing and automation platform
From $13/mo
Free plan available
Head-to-head comparison
| Feature | Klaviyo | Mailchimp |
|---|---|---|
| Starting price | $20/mo | $13/mo ✓ Cheaper |
| Free plan | ✓ Yes | ✓ Yes |
| Pricing model | freemium | freemium |
| G2 rating | 4.6/5 ↑ | 4.3/5 |
| Capterra rating | 4.6/5 | 4.5/5 |
| Founded | 2012 | 2001 |
Klaviyo: pros & cons
Pros
- ✓Best-in-class e-commerce features
- ✓Deep Shopify integration
- ✓Powerful segmentation
- ✓Revenue attribution
Cons
- ✗Expensive at scale
- ✗Overkill for non-e-commerce
- ✗Learning curve for automations
Mailchimp: pros & cons
Pros
- ✓Easy to use
- ✓Generous free plan
- ✓Good template library
- ✓Strong e-commerce integrations
Cons
- ✗Pricing jumps steeply
- ✗Automations less powerful than competitors
- ✗Contact-based pricing gets expensive