Klaviyo vs Omnisend: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Klaviyo and Omnisend.
Marketing automation platform built for e-commerce
Email and SMS marketing for e-commerce
Head-to-head comparison
| Feature | Klaviyo | Omnisend |
|---|---|---|
| Starting price | $20/mo | $16/mo ✓ Cheaper |
| Free plan | ✓ Yes | ✓ Yes |
| Pricing model | freemium | freemium |
| G2 rating | 4.6/5 | 4.6/5 |
| Capterra rating | 4.6/5 | 4.7/5 |
| Founded | 2012 | 2014 |
Klaviyo: pros & cons
- ✓Best-in-class e-commerce features
- ✓Deep Shopify integration
- ✓Powerful segmentation
- ✓Revenue attribution
- ✗Expensive at scale
- ✗Overkill for non-e-commerce
- ✗Learning curve for automations
Omnisend: pros & cons
- ✓Built for e-commerce
- ✓Email + SMS in one platform
- ✓Good Shopify integration
- ✓Generous free plan
- ✗Less powerful for non-e-commerce
- ✗Automation builder can be limiting
- ✗Smaller template library than Mailchimp
Choose Klaviyo if...
- →Your Shopify store needs abandoned cart, browse abandonment, and post-purchase flows that trigger from real-time storefront behaviour
- →You want to segment your email list by purchase history, predicted lifetime value, or product category to send genuinely relevant campaigns
- →Your brand does both email and SMS and wants both channels running from a single automation flow with unified revenue attribution
Choose Omnisend if...
- →You run a Shopify, WooCommerce, or BigCommerce store and want email and SMS automations that trigger on shopping behaviour like abandoned cart or post-purchase
- →You want email and SMS marketing in one platform without paying separately for two tools
- →Your e-commerce store is growing and you need audience segmentation based on purchase history, browse behaviour, and order value
Our verdict
Klaviyo and Omnisend are closely matched on user ratings. Omnisend is the more affordable option. The right pick depends on your team size and workflow.
Klaviyo vs Omnisend: frequently asked questions
Is Klaviyo better than Omnisend?
Both tools have similar G2 ratings. The best tool depends on your specific use case and budget.
Which is cheaper, Klaviyo or Omnisend?
Omnisend is cheaper, starting at $16/mo.
What is the main difference between Klaviyo and Omnisend?
Klaviyo focuses on email marketing, sms marketing, advanced segmentation. Omnisend focuses on email campaigns, sms marketing, push notifications. Both serve similar use cases but differ in approach and pricing model.
Can I migrate from Klaviyo to Omnisend?
Most teams migrate between Klaviyo and Omnisend within a day or two. Export your data from Klaviyo (typically as CSV or via API), then use Omnisend's import wizard to bring it across. Check each tool's help centre for a step-by-step migration guide before switching.