Klaviyo vs ActiveCampaign: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Klaviyo and ActiveCampaign.
Klaviyo
Marketing automation platform built for e-commerce
From $20/mo
Free plan available
ActiveCampaign
Email marketing and CRM automation platform
From $15/mo
No free plan
Head-to-head comparison
| Feature | Klaviyo | ActiveCampaign |
|---|---|---|
| Starting price | $20/mo | $15/mo ✓ Cheaper |
| Free plan | ✓ Yes | ✗ No |
| Pricing model | freemium | paid |
| G2 rating | 4.6/5 ↑ | 4.5/5 |
| Capterra rating | 4.6/5 | 4.6/5 |
| Founded | 2012 | 2003 |
Klaviyo: pros & cons
Pros
- ✓Best-in-class e-commerce features
- ✓Deep Shopify integration
- ✓Powerful segmentation
- ✓Revenue attribution
Cons
- ✗Expensive at scale
- ✗Overkill for non-e-commerce
- ✗Learning curve for automations
ActiveCampaign: pros & cons
Pros
- ✓Best-in-class automation builder
- ✓Powerful conditional logic
- ✓Good deliverability
- ✓Strong CRM integration
Cons
- ✗No free plan
- ✗Learning curve for automations
- ✗UI can feel complex
- ✗Pricing scales up quickly