Mailchimp vs Brevo: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Mailchimp and Brevo.
Mailchimp
Email marketing and automation platform
From $13/mo
Free plan available
Brevo
Email, SMS, and CRM platform for growing businesses
From $9/mo
Free plan available
Head-to-head comparison
| Feature | Mailchimp | Brevo |
|---|---|---|
| Starting price | $13/mo | $9/mo ✓ Cheaper |
| Free plan | ✓ Yes | ✓ Yes |
| Pricing model | freemium | freemium |
| G2 rating | 4.3/5 | 4.5/5 ↑ |
| Capterra rating | 4.5/5 | 4.5/5 |
| Founded | 2001 | 2012 |
Mailchimp: pros & cons
Pros
- ✓Easy to use
- ✓Generous free plan
- ✓Good template library
- ✓Strong e-commerce integrations
Cons
- ✗Pricing jumps steeply
- ✗Automations less powerful than competitors
- ✗Contact-based pricing gets expensive
Brevo: pros & cons
Pros
- ✓Pricing based on emails sent, not contacts
- ✓All-in-one platform
- ✓Good free tier
- ✓Transactional email included
Cons
- ✗Automation less powerful than ActiveCampaign
- ✗Template editor can be clunky
- ✗Deliverability varies