Mailchimp vs Brevo: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Mailchimp and Brevo.
Email marketing and automation platform
Email, SMS, and CRM platform for growing businesses
Head-to-head comparison
| Feature | Mailchimp | Brevo |
|---|---|---|
| Starting price | $13/mo | $9/mo ✓ Cheaper |
| Free plan | ✓ Yes | ✓ Yes |
| Pricing model | freemium | freemium |
| G2 rating | 4.3/5 | 4.5/5 ↑ |
| Capterra rating | 4.5/5 | 4.5/5 |
| Founded | 2001 | 2012 |
Mailchimp: pros & cons
- ✓Easy to use
- ✓Generous free plan
- ✓Good template library
- ✓Strong e-commerce integrations
- ✗Pricing jumps steeply
- ✗Automations less powerful than competitors
- ✗Contact-based pricing gets expensive
Brevo: pros & cons
- ✓Pricing based on emails sent, not contacts
- ✓All-in-one platform
- ✓Good free tier
- ✓Transactional email included
- ✗Automation less powerful than ActiveCampaign
- ✗Template editor can be clunky
- ✗Deliverability varies
Choose Mailchimp if...
- →You're a small business or startup sending newsletters and promotional emails to under 5,000 contacts
- →You run a Shopify or WooCommerce store and want basic abandoned cart and welcome automations without complex setup
- →Your team is non-technical and needs a drag-and-drop email builder with a large template library
Choose Brevo if...
- →You have a large contact list and are paying too much on Mailchimp — Brevo charges per email sent, not per contact stored
- →Your marketing mix includes email, SMS, and WhatsApp and you want all three managed in one platform
- →You need transactional emails (order confirmations, password resets) bundled with your marketing emails under one account
Our verdict
Brevo scores higher on G2 (4.5/5 vs 4.3/5), suggesting stronger overall user satisfaction. Brevo is the more affordable option. The right pick depends on your team size and workflow.
Mailchimp vs Brevo: frequently asked questions
Is Mailchimp better than Brevo?
Brevo has a higher G2 score (4.5/5 vs 4.3/5). The best tool depends on your specific use case and budget.
Which is cheaper, Mailchimp or Brevo?
Brevo is cheaper, starting at $9/mo.
What is the main difference between Mailchimp and Brevo?
Mailchimp focuses on email campaigns, automations, landing pages. Brevo focuses on email marketing, sms & whatsapp, marketing automation. Both serve similar use cases but differ in approach and pricing model.
Can I migrate from Mailchimp to Brevo?
Most teams migrate between Mailchimp and Brevo within a day or two. Export your data from Mailchimp (typically as CSV or via API), then use Brevo's import wizard to bring it across. Check each tool's help centre for a step-by-step migration guide before switching.