Salesforce vs Close: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Salesforce and Close.
Salesforce
The world's #1 CRM platform
From $25/mo
No free plan
Close
CRM built for inside sales teams that call and email
From $49/mo
No free plan
Head-to-head comparison
| Feature | Salesforce | Close |
|---|---|---|
| Starting price | $25/mo ✓ Cheaper | $49/mo |
| Free plan | ✗ No | ✗ No |
| Pricing model | paid | paid |
| G2 rating | 4.3/5 | 4.7/5 ↑ |
| Capterra rating | 4.4/5 | 4.7/5 |
| Founded | 1999 | 2013 |
Salesforce: pros & cons
Pros
- ✓Most powerful CRM available
- ✓Massive ecosystem
- ✓Highly customisable
- ✓Scales to enterprise
Cons
- ✗Very expensive
- ✗Steep learning curve
- ✗Requires dedicated admin
- ✗Implementation costs are high
Close: pros & cons
Pros
- ✓Best built-in calling of any CRM
- ✓No integrations needed for outreach
- ✓Clean UI
- ✓Fast onboarding
Cons
- ✗Expensive per seat
- ✗No free plan
- ✗Less suited for non-sales-heavy teams
- ✗Limited marketing features