Semrush vs Serpstat: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Semrush and Serpstat.
All-in-one SEO, PPC, and content marketing platform
All-in-one SEO platform at a fraction of Semrush's price
Head-to-head comparison
| Feature | Semrush | Serpstat |
|---|---|---|
| Starting price | $139.95/mo | $50/mo ✓ Cheaper |
| Free plan | ✗ No | ✓ Yes |
| Pricing model | paid | paid |
| G2 rating | 4.5/5 ↑ | 4.3/5 |
| Capterra rating | 4.7/5 | 4.6/5 |
| Founded | 2008 | 2013 |
Semrush: pros & cons
- ✓Broadest feature set of any SEO tool
- ✓Excellent PPC and ad intelligence
- ✓Good content marketing tools
- ✓Large keyword database
- ✗Expensive
- ✗Can be overwhelming
- ✗Some data less accurate than Ahrefs for backlinks
Serpstat: pros & cons
- ✓Very affordable compared to Semrush and Ahrefs
- ✓Large keyword database
- ✓Good batch analysis tools
- ✓Free plan available
- ✗Data accuracy not always as strong as top-tier tools
- ✗Interface can feel cluttered
- ✗Customer support response times vary
Choose Semrush if...
- →You run PPC campaigns alongside SEO and need competitor ad intelligence, CPC data, and keyword overlap in one platform
- →Your agency needs to manage 15+ client projects with rank tracking, site audits, and white-label reporting all in one subscription
- →You want to research competitors' organic and paid strategies — including their ad copy, landing pages, and display spend
Choose Serpstat if...
- →You're a freelancer or small agency that needs full-stack SEO data — keyword research, rank tracking, site audit — without a Semrush-sized budget
- →You run batch keyword or domain analyses regularly and need high query limits at a low per-month cost
- →Your clients are spread across 230+ countries and you need broad geographic keyword data outside the US and UK
Our verdict
Semrush scores higher on G2 (4.5/5 vs 4.3/5), suggesting stronger overall user satisfaction. Serpstat is the more affordable option. Serpstat offers a free plan — a lower-risk way to test before committing. The right pick depends on your team size and workflow.
Semrush vs Serpstat: frequently asked questions
Is Semrush better than Serpstat?
Semrush has a higher G2 score (4.5/5 vs 4.3/5). The best tool depends on your specific use case and budget.
Which is cheaper, Semrush or Serpstat?
Serpstat is cheaper, starting at $50/mo.
What is the main difference between Semrush and Serpstat?
Semrush focuses on keyword research, site audit, backlink analysis. Serpstat focuses on keyword research, backlink analysis, site audit. Both serve similar use cases but differ in approach and pricing model.
Can I migrate from Semrush to Serpstat?
Most teams migrate between Semrush and Serpstat within a day or two. Export your data from Semrush (typically as CSV or via API), then use Serpstat's import wizard to bring it across. Check each tool's help centre for a step-by-step migration guide before switching.