Omnisend vs ActiveCampaign: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Omnisend and ActiveCampaign.
Omnisend
Email and SMS marketing for e-commerce
From $16/mo
Free plan available
ActiveCampaign
Email marketing and CRM automation platform
From $15/mo
No free plan
Head-to-head comparison
| Feature | Omnisend | ActiveCampaign |
|---|---|---|
| Starting price | $16/mo | $15/mo ✓ Cheaper |
| Free plan | ✓ Yes | ✗ No |
| Pricing model | freemium | paid |
| G2 rating | 4.6/5 ↑ | 4.5/5 |
| Capterra rating | 4.7/5 | 4.6/5 |
| Founded | 2014 | 2003 |
Omnisend: pros & cons
Pros
- ✓Built for e-commerce
- ✓Email + SMS in one platform
- ✓Good Shopify integration
- ✓Generous free plan
Cons
- ✗Less powerful for non-e-commerce
- ✗Automation builder can be limiting
- ✗Smaller template library than Mailchimp
ActiveCampaign: pros & cons
Pros
- ✓Best-in-class automation builder
- ✓Powerful conditional logic
- ✓Good deliverability
- ✓Strong CRM integration
Cons
- ✗No free plan
- ✗Learning curve for automations
- ✗UI can feel complex
- ✗Pricing scales up quickly