Brevo vs Kit (ConvertKit): Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Brevo and Kit (ConvertKit).
Email, SMS, and CRM platform for growing businesses
Email platform built for creators and solopreneurs
Head-to-head comparison
| Feature | Brevo | Kit (ConvertKit) |
|---|---|---|
| Starting price | $9/mo ✓ Cheaper | $25/mo |
| Free plan | ✓ Yes | ✓ Yes |
| Pricing model | freemium | freemium |
| G2 rating | 4.5/5 ↑ | 4.4/5 |
| Capterra rating | 4.5/5 | 4.7/5 |
| Founded | 2012 | 2013 |
Brevo: pros & cons
- ✓Pricing based on emails sent, not contacts
- ✓All-in-one platform
- ✓Good free tier
- ✓Transactional email included
- ✗Automation less powerful than ActiveCampaign
- ✗Template editor can be clunky
- ✗Deliverability varies
Kit (ConvertKit): pros & cons
- ✓Best for creators and solopreneurs
- ✓Very generous free plan (10K subs)
- ✓Clean, simple interface
- ✓Built-in digital product sales
- ✗Limited design customisation
- ✗Not ideal for e-commerce brands
- ✗Fewer features than ActiveCampaign
Choose Brevo if...
- →You have a large contact list and are paying too much on Mailchimp — Brevo charges per email sent, not per contact stored
- →Your marketing mix includes email, SMS, and WhatsApp and you want all three managed in one platform
- →You need transactional emails (order confirmations, password resets) bundled with your marketing emails under one account
Choose Kit (ConvertKit) if...
- →You're a blogger, podcaster, or course creator who wants to tag and segment subscribers based on interests and purchase behaviour
- →You sell digital products or courses and want a single platform to collect email, automate follow-up sequences, and process sales
- →You have up to 10,000 subscribers and want unlimited broadcasts and landing pages on the free plan without paying anything
Our verdict
Brevo and Kit (ConvertKit) are closely matched on user ratings. Brevo is the more affordable option. The right pick depends on your team size and workflow.
Brevo vs Kit (ConvertKit): frequently asked questions
Is Brevo better than Kit (ConvertKit)?
Brevo has a higher G2 score (4.5/5 vs 4.4/5). The best tool depends on your specific use case and budget.
Which is cheaper, Brevo or Kit (ConvertKit)?
Brevo is cheaper, starting at $9/mo.
What is the main difference between Brevo and Kit (ConvertKit)?
Brevo focuses on email marketing, sms & whatsapp, marketing automation. Kit (ConvertKit) focuses on email broadcasts, automation sequences, landing pages. Both serve similar use cases but differ in approach and pricing model.
Can I migrate from Brevo to Kit (ConvertKit)?
Most teams migrate between Brevo and Kit (ConvertKit) within a day or two. Export your data from Brevo (typically as CSV or via API), then use Kit (ConvertKit)'s import wizard to bring it across. Check each tool's help centre for a step-by-step migration guide before switching.