Brevo vs Kit (ConvertKit): Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Brevo and Kit (ConvertKit).
Brevo
Email, SMS, and CRM platform for growing businesses
From $9/mo
Free plan available
Kit (ConvertKit)
Email platform built for creators and solopreneurs
From $25/mo
Free plan available
Head-to-head comparison
| Feature | Brevo | Kit (ConvertKit) |
|---|---|---|
| Starting price | $9/mo ✓ Cheaper | $25/mo |
| Free plan | ✓ Yes | ✓ Yes |
| Pricing model | freemium | freemium |
| G2 rating | 4.5/5 ↑ | 4.4/5 |
| Capterra rating | 4.5/5 | 4.7/5 |
| Founded | 2012 | 2013 |
Brevo: pros & cons
Pros
- ✓Pricing based on emails sent, not contacts
- ✓All-in-one platform
- ✓Good free tier
- ✓Transactional email included
Cons
- ✗Automation less powerful than ActiveCampaign
- ✗Template editor can be clunky
- ✗Deliverability varies
Kit (ConvertKit): pros & cons
Pros
- ✓Best for creators and solopreneurs
- ✓Very generous free plan (10K subs)
- ✓Clean, simple interface
- ✓Built-in digital product sales
Cons
- ✗Limited design customisation
- ✗Not ideal for e-commerce brands
- ✗Fewer features than ActiveCampaign