Omnisend vs Brevo: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Omnisend and Brevo.
Omnisend
Email and SMS marketing for e-commerce
From $16/mo
Free plan available
Brevo
Email, SMS, and CRM platform for growing businesses
From $9/mo
Free plan available
Head-to-head comparison
| Feature | Omnisend | Brevo |
|---|---|---|
| Starting price | $16/mo | $9/mo ✓ Cheaper |
| Free plan | ✓ Yes | ✓ Yes |
| Pricing model | freemium | freemium |
| G2 rating | 4.6/5 ↑ | 4.5/5 |
| Capterra rating | 4.7/5 | 4.5/5 |
| Founded | 2014 | 2012 |
Omnisend: pros & cons
Pros
- ✓Built for e-commerce
- ✓Email + SMS in one platform
- ✓Good Shopify integration
- ✓Generous free plan
Cons
- ✗Less powerful for non-e-commerce
- ✗Automation builder can be limiting
- ✗Smaller template library than Mailchimp
Brevo: pros & cons
Pros
- ✓Pricing based on emails sent, not contacts
- ✓All-in-one platform
- ✓Good free tier
- ✓Transactional email included
Cons
- ✗Automation less powerful than ActiveCampaign
- ✗Template editor can be clunky
- ✗Deliverability varies