Pipedrive vs HubSpot: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Pipedrive and HubSpot.
Pipedrive
Sales CRM built by salespeople, for salespeople
From $14/mo
No free plan
HubSpot
All-in-one CRM, marketing, and sales platform
From $15/mo
Free plan available
Head-to-head comparison
| Feature | Pipedrive | HubSpot |
|---|---|---|
| Starting price | $14/mo ✓ Cheaper | $15/mo |
| Free plan | ✗ No | ✓ Yes |
| Pricing model | paid | freemium |
| G2 rating | 4.3/5 | 4.4/5 ↑ |
| Capterra rating | 4.5/5 | 4.5/5 |
| Founded | 2010 | 2006 |
Pipedrive: pros & cons
Pros
- ✓Very intuitive UI
- ✓Affordable entry price
- ✓Strong mobile app
- ✓Good automation at mid tiers
Cons
- ✗Limited marketing features
- ✗No free plan
- ✗Reporting less advanced than Salesforce
HubSpot: pros & cons
Pros
- ✓Generous free plan
- ✓All-in-one platform
- ✓Easy to use
- ✓Strong integrations
Cons
- ✗Gets expensive fast
- ✗Contact-based pricing adds up
- ✗Some features gated behind expensive tiers